ABOUT ME

Anna Balasi Anna Balasi
Anna Balasi

Online Marketing and
Social Media

I create and execute engaging marketing campaigns online using the most popular or optimal social media platforms. Check out the PORTFOLIO tab for my favorite online campaigns!

Let's socialize!

RESUME

PROFILE

I've been using social media since 2001, when online discussions were in Yahoo Groups, when forums, or Discussion Boards, were the newest, coolest means of interacting on the net, and I was using Live Journal long before it was called "blogging". I created websites and communities with a web developer, with me providing content, building communities, and moderating them.

It was only in 2008 that I was given the opportunity to make a career out of what I loved to do on my free time. Since then, I've acquired a proficiency in the use of popular social media platforms and online tools and apps. I have grown online relationships through email marketing, generating website and newsletter content, and project managing websites.

My love of books led me to the book publishing industry, where I promoted books online through social media engagement and promotion. I built relationships with bloggers and communities, worked with marketing and publicity, and helped authors and editors reach out to fellow book lovers.

Work History

Lexis Nexis | Martindale–Hubbell May 2013 - Present

I'm responsible for the on-boarding, set-up, and maintenance of over 60 clients and their blogs and social media accounts. I write and/or manage vendor-written content for all clients on a daily basis, utilizing marketing strategies and SEO in content creation to drive site and client visibility. I work closely with project managers, account managers, and the clients to ensure that all social media assets are in line with the client's business goals. I make sure that clients are set up in the major social media platforms and orient them on the benefits and proper use of Facebook, Twitter, and LinkedIn. The Lexis Nexis, Martindale-Hubbell client base are lawyers from firms of various size, from sole practitioners to large, full-service law firms from all over the United States. If you would like to know more about my work at Lexis Nexis, Martindale-Hubbell, please feel free to download my full resume. please feel free to download my full resume.

Little, Brown and Company, New York, NY February 2011 - May 2013

I create and execute social media and online campaigns for various authors and books in Little, Brown and Company, tutoring authors on the use of the most popular social media platforms such as Twitter, Facebook, Foursquare, Wordpress, Pinterest, Instagram, Storywheel, and Goodreads. I've also conducted interviews with authors live via BlogTalkRadio. I project manage the creation of websites, minisites, ecards, widgets, banners, and other online digital material for promotion of an author, book, or seasonal campaign. I create custom Facebook pages and custom tabs for books and authors, banners, and other online digital material for promotion of an author, book, or seasonal campaign. I also redevelop and maintain existing Facebook pages for purposes of promoting books and authors. If you would like to know more about my work in Little, Brown, please feel free to download my full resume.

Hachette Book Group, New York, NYMay 2008 - February 2011

I provided social media and online campaigns for various authors and books from the major Hachette Book Group Imprints: Little, Brown, Grand Central Publishing, Center Street, Hachette Audio, and their sub-imprints. If you would like to know more about my work at Hachette Book Group, please feel free to download my full resume.

Thomson Reuters, New York, NY December 2005 - 2008

Copy edited and proofread tax books from manuscript to camera copy while coordinating the book's development between the book editor, the authors, and data managers. I handled multiple publications at the same time, working with several book editors and several data managers for each book. If you would like to know more about my work at Thomson Reuters, please feel free to download my full resume.

Admin and Legal Coordinator, Long Island City, NY April 2003 - July 2005

If you would like to know more about my work as an admin and legal coordinator, please feel free to download my full resume.

Legal Coordinator

If you would like to know more about my work as a legal coordinator, please feel free to download my full resume.

Education

Juris Doctor2000 - 2001

Ateneo de Manila Law School (One year successfully completed)

Bachelor of Science, Major in Legal Management1994 - 1998

De La Salle University

Social Media and Internet Marketing Skills

Facebook

Twitter

Tumblr

Email Marketing

Pinterest

Content Writing

Podcasting

Wordpress

Design Skills

Photoshop

HTML

Dreamweaver

PORTFOLIO

Summerland/Elin Hilderbrand Campaign

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Summerland Campaign

Online Marketing

Evelyn Waugh Day

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Evelyn Waugh Day

Online Marketing

Underwater Dogs

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Underwater Dogs

Online Marketing

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Forever Romance

Online Marketing

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BlogTalkRadio

Podcasting

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Facebook Covers

Online Marketing

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Bartlett's Familiar Quotations

Online Marketing

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Black Friday Promotions

Online Marketing

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Web Dev Collaboration

Content Development

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Facebook Tabs

Online Marketing

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Dewey

Online Marketing

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Oogy

Online Marketing

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Twitter

Online Marketing

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CONTACT

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