BLACK FRIDAY PROMOTIONS

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Black Friday Promotion

With 233,222 accounts reached and over 1M impressions on Twitter, we had great engagement, saw photos of interesting bookshelves in response to the My Ideal Bookshelf contest, and photos of dogs in response to the Underwater Dogs giveaway—lots of them!

Black Friday Promotion Black Friday Promotion

Check out the rest of the images below:

SHELVES

DOGS

Other Tweet Highlights:

Nov. 22, 10PM – 10:55: What's on your Book Wish List? Tweet for a chance to win a copy of #MYIDEALBOOKSHELF by Jane Mount &Thessaly LaForce #Blackfriday #giveaway
Most Requested Book: The Casual Vacancy by JK Rowling!

Nov. 23, 1AM to 1:59AM: What did you have for Thanksgiving dinner? Reply for a chance to #win a copy of SMALL PLATES & SWEET TREATS by Aran Goyoaga #blackfriday
There was regret: tkmuller1 Nov 23, 1:10am via Web @littlebrown Turkey & dressing w/ gravy & beans w/ family & friends & 2 teens. I drank lots of wine & ate apple pie. I ate 2 much...SIGH
And fancier fare: jmcgirk Nov 23, 1:11am via Web @littlebrown Roast Turkey SpaghettiSquash with chervil,parmesan, Roast sprouts&chestnuts w/ balsamic Arugula w/ persimmon&fennel.RIoja

Nov. 23, 3AM to 3:59AM: Book you own but haven't read? Share for a chance to win a copy of #MYIDEALBOOKSHELF by Jane Mount&Thessaly LaForce #Blackfriday #giveaway
I’ll say she’s not the only one: brite_dee Nov 23, 3:55am via Twitter for iPhone @littlebrown The Bible
He tried and tried but to no avail: PotomacWill Nov 23, 3:54am via Echofon @littlebrown Book you own but haven't read? Joyce's Ulysses. Even after resorting to hypertext annotated+audio editions, unable to get far
Someday…. nicoleDOTvil Nov 23, 3:03am via TweetDeck @littlebrown Still haven't read INFINITE JEST.... Someday it will happen! #myidealbookshelf

Nov. 23, 6AM to 6:59AM: Share the funniest pet name you've ever heard for a chance to win a copy of UNDERWATER DOGS by Seth Casteel #dog #pet #blackfriday #giveaway
Tarzan: NeedNewSpace Nov 23, 6:31am via UberSocial for BlackBerry @littlebrown Dear departed Jack Russell's name was Tarzan. He used to hang by his teeth on his toy rope! ☺ #dog #pet #blackfriday #giveaway
Beebo Jimbob Pete: onetruesentence Nov 23, 6:04am via Tweetbot for iOS @littlebrown I know a cat named Beebo Jimbob Pete. #truestory #Giveaway #Blackfriday
C’mere:  lizzythebrit Nov 23, 6:02am via Web @littlebrown My mate's dad growing up called his dog C'mere. As in "come here" When he yelled for him: "c'mere C'mere!"

Nov. 23, 7AM to 7:59AM: What's your fave #Beatles song? Reply for a chance to win JOHN LENNON LETTERS by John Lennon, ed. by Hunter Davies #blackfriday #giveaway
When do you want this done? Yesterday: jaedewylde Nov 23, 7:03am via Web @littlebrown Yesterday. Reminds me of all the things I still have to do today!

Nov. 23, 8AM to 8:59AM: Share your fave quote for a chance to win BARTLETT'S FAMILIAR QUOTATIONS, 18TH EDITION #quote #bartletts #blackfriday #giveaway
Salinger: Binspired777 Nov 23, 8:54am via Web @littlebrown “I am a kind of paranoiac in reverse. I suspect people of plotting to make me happy.” ~ J.D. Salinger
Sir Francis Bacon: Finesse522 Nov 23, 8:47am via Twitter for Android @littlebrown "If hard work is the key to success, most people would rather pick the lock " Sir Francis Bacon
Billy Connolly: TraceyWalsh_ Nov 23, 8:10am via Twitter for iPhone @littlebrown Before you judge a man walk a mile in his shoes.After that it won't matter-he's a mile away & you have his shoes.Billy Connolly

For a complete list of all 250+ Black Friday Gift Book Giveaway Tweets, see the attached document.

Description

These days, everybody has a smart phone, and each device would likely have social media apps, particularly the Twitter app. Devices also contain images from a user’s own life—images that they can take and/or share at a moment’s notice, which makes contest engagement possible, even on a Black Friday when everybody’s out of the house, shopping. From Thursday, November 22, 9PM to Friday, November 23 9AM, @LittleBrown Twitter followers sent in their entries to win these great Little, Brown titles. It’s main objective was to reach as many potential buyers of these books as possible while they’re already at the mall!

Client

Little Brown

Skills

COMPLETE BLACK FRIDAY TWEETS
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