DEWEY
Description
Description: Dewey by Vicki Myron and Bret Witter was released on September 2008. Readers were eager to read about dogs, but the interest for books about an extraordinary cat was yet untested. The authors were not interested in social media so online promotion and outreach was left entirely to me.
As part of my email outreach, I reached out to EarlyWord.com editor and writer Nora Rawlinson, who loved the book, both because of the story and because the author, Vicki Myron, was a librarian. The Early Word was a site that aimed to connect librarians with publishers, so the site was only too glad to cover any events, media hits, and reviews for Dewey.
I set up a Facebook page for the book. I encouraged cat lovers and Dewey fans alike to post photographs of their own cats on the Facebook page and through constant Facebook engagement, the number of Likes grew. Currently, the page has over 30K Likes.
I also set up a Dewey Look-Alike Contest on Flickr.com as well as set up an Early Reviewers giveaway on LibraryThing.com.
Vicki Myron eventually agreed to a BlogTalkRadio interview , answering questions submitted and called in by fans.
Dewey hit the New York Times bestseller list at #1.
Client
Grand Central Publishing