OOGY
Description
Description: Oogy by Larry Levin was publishing in October 2010. The challenge facing the book was the author’s relative anonymity and his nonexistent online presence. To get Levin engaged online, I introduced him to Facebook. I set up the Facebook page for Oogy, the book, and tutored the author in the use of it. At first, the author made quiet, tentative posts. As admin of the page, I took it upon myself to make posts for the page as well, asking the author for family photographs, updates on his appearances, pictures of Oogy with other people and other dogs. The Facebook Likes began to take off, and as the author got a bigger response each time he posted, he started to take ownership of the page.
"“Oogy by Larry Levin landed on the New York Times bestseller list at #20.”
Currently, Facebook.com/OogytheBook has over 27K Likes, and the author continues to post on the Facebook page.
Client
Grand Central Publishing and Larry Levin