EVELYN WAUGH DAY: Utilizing other existing assets to promote a traditional brand online

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Evelyn Waugh Day Evelyn Waugh Day

Description

To celebrate the reissue of Evelyn Waugh's collection of books, I dubbed the December 2012 pub date as Evelyn Waugh day. The Littlebrownandcompany.tumblr.com was treated to an Evelyn Waugh background and icon. The Little, Brown Twitter and Facebook page were Evelyn Waugh-themed as well. The Little, Brown Pinterest page created an Evelyn Waugh Collection board , where the beautifully redesigned covers were showcased.

Posts for Tumblr, Twitter, and Facebook were pre-written, approved, and scheduled, though user engagement was done in real time. The Pinterest board was set up ahead of time.

Client

Little Brown

Skills

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