Description

The book Underwater Dogs (October 2012) was created by world famous photographer, Seth Casteel. His reputation as a photographer took off when his photographs of dogs underwater went viral and he became an overnight sensation. His Little Friends Photo Facebook page gained hundreds of thousands of followers. As the publisher of his book, Little, Brown decided to launch its own Underwater Dogs Facebook page , to distinguish the book product from the extraordinary brand of the author himself.

The Underwater Dogs Facebook page had just over 200 Likes when it was first created on June 2012. Closer to publication date of the book, we requested Facebook to combine all Likes from various Underwater Dogs Facebook pages, which resulted in an increase of 2K Likes for the official page. The page rallied in Likes when a hugely popular post called Decision 2012 was posted on pub date, encouraging users to vote on their favorite dog.

The page currently has over 8,000 Likes.

The Underwater Dogs book campaign also included outreach to online sites like Vetstreet.com and Pawnation.com , combined with publicity outreach to traditional media sites online.

Client

Little Brown

Skills

• Social Media
• Photoshop
• Project Management
• Internet Marketing